JACKSON, Miss. – Millsaps College, a prominent member of the Southern Athletic Association (SAA), has signed a multi-year agreement with FanWord, one of the leading AI technology and storytelling companies in college sports, to implement its software, FanWord Assist.
This partnership places Millsaps alongside a growing list of NCAA Division III institutions—such as ETBU, Hamline University, UW-Whitewater, Simpson College and Oberlin College—that are turning to innovative solutions to more effectively spotlight their athletic communities.
Known for its academic excellence and commitment to the holistic development of student-athletes, Millsaps College will now gain access to FanWord Assist, a software solution that enables sports communication teams to create high-quality written content—like game recaps, player bios and feature stories—more efficiently than ever before.
"It didn't take long for us within Millsaps College Athletics and the Sports Information Department to get excited about the benefits FanWord Assist can provide us and our student-athletes," Millsaps College Director of Sports Information
Chris Lawrence said. "We are entering into a new frontier of storytelling and are excited to be on the leading edge. Fans can expect to see continued improvements in the speed and depth of our written and social media content."
FanWord Assist is currently being used by more than 100 colleges and universities across all NCAA divisions and conferences. For Division III programs, the platform presents a particularly compelling opportunity—giving smaller communications teams the ability to produce impactful storytelling content at scale, without requiring additional resources.
Chris Aumueller, CEO of FanWord, shared his enthusiasm for the partnership: "We're incredibly excited to welcome Millsaps College to our FanWord family. At the DIII level, where resources are often stretched, the need for efficient and authentic storytelling tools is especially critical. We're proud to support Millsaps in amplifying the voices of their student-athletes, coaches, and alumni and continuing their tradition of excellence both on and off the field."
Beyond increasing internal efficiency, the collaboration also reinforces the role of storytelling in boosting fan engagement, recruitment and community pride. By integrating FanWord Assist into its communications strategy, Millsaps is poised to expand its digital presence and showcase the accomplishments and character of its Majors Athletics community.
About FanWord
FanWord is one of the leading AI technology and storytelling companies in the college sports industry, working with more than 100 athletics organizations across all levels. To learn more about FanWord's storytelling software, FanWord Assist, click
here.
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Founded in Jackson, Mississippi in 1890, Millsaps College is a national liberal arts college dedicated to academic excellence, open inquiry and free expression, the exploration of faith to inform vocation and the innovative shaping of the social, economic and cultural progress of our region. Consistently ranked as one of the best values in higher education, Millsaps has been praised by Colleges That Change Lives, The Princeton Review, Forbes Magazine, U.S. News & World Report, The John Templeton Foundation, and The Fiske Guide to Colleges.
